Monday, May 9, 2016

Bartolo Colon's Home Run Card Shatters Sales Records of Topps Now



ESPN.com:
A baseball card of Bartolo Colon's home run shattered sales records of Topps Now, the card manufacturer's new on-demand printing business.

The company sold 8,826 cards of the 42-year-old pitcher hitting a home run on Saturday. The card went on sale at 11:30 a.m. ET on Sunday and stopped production exactly 24 hours later.

"This moment was the perfect storm," said Jeff Heckman, director of product development and e-commerce for Topps. "It was the right player in the right market and it happened on a weekend."

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